Selling Solutions

Selling Solutions is the big buzz  because it is a powerful way to differentiate yourself, win more business and sell at higher prices and margins. The problem is that most people don’t know what a solution is or how sell a solution vs. a product.

This high-powered program builds offers a specific process to sell your unique solution, including:

  • Defining what a solution is
  • Who needs your solution more than others
  • Getting to and accessing the right people
  • Doing the right kind of discovery and asking the right kind of questions to understand the clients priorites, goals and needs
  • Planting seeds to differentiate your offer
  • Creating a unique solution based on  the elements of your offering
  • Presenting the solution in the most compelling way
  • Application to real opportunities
  • R.E.A.L. Tips
  • Follow Up and reinforcement


  • Larger sales
  • Higher close rates
  • Shorter sales cycles
  • Improved margin
  • Better market penetration
  • Stronger references
  • Improved reputation in verticals and industries
  • Better coordination of personnel to present your solution
  • Creation of replicable solutions
  • Your best people will make more money and not leave to other companies
  • Less dependency on having the latest and greatest technology
  • Tools and processes that can be used for greater consistency
  • Unlimited reinforcement and support