Selling Through Social MediaTop salespeople have always known that selling is really about building relationships. Today’s social media just makes that job easier. Now you can get the inside scoop on companies and decision makers, arrange introductions and referrals, present information, keep in touch, and build that trusting relationship before you even talk on the phone or set up a meeting.
All IPG training programs provide practical tips and techniques to help you incorporate social media into your sales strategies. Your salespeople and managers will know how to:
- Use LinkedIn to research companies and learn about prospects
- Identify new prospects
- Build connections
- Identify needs, concerns and pain points among prospects
- Use social media to get appointments