Sales Channel Management
Channel partnerships are a proven way to broaden sales, but what if your partnerships are not producing? It could mean that you haven’t sold your current partners on the value of your relationship.A good channel partnership is based on shared enthusiasm for your product, streamlined procedures that simplify working together, knowledge, compency and a mutually rewarding and trusting relationship. IPG’s R.E.A.L.™ Sales Channel Management training program provides a step-by-step process to develop and maintain effective channel partnerships. The program is designed to:
- Increase productivity and revenue from channels
- Increase the mindshare of your product or service
- Create deeper relationships at all levels of the partner or channel
- Transfer competency to the channel so they are as good as your own people
- Differentiate your company via pro-active and strategic planning and modeling
- Help direct sales force transition to channel model
- Model successful sales approach to channels
- Keep the competition out
- Leverage channel relationships to maximize return on investment
The R.E.A.L. Sales Channel Management training program is customized to your specific requirements and the unique needs of your organization. Approximately 25% of the program is instruction, with the remaining time devoted to role play and application so your sales people can apply tactics immediately. Choose online, classroom, video or a blended delivery method.
