Sales Channel Management

Channel partnerships are a proven way to broaden sales, but what if your partnerships are not producing? It could mean that you haven’t sold your current partners on the value of your relationship.

A good channel partnership is based on shared enthusiasm for your product, streamlined procedures that simplify working together, knowledge, compency  and a mutually rewarding and trusting relationship. IPG’s R.E.A.L.™ Sales Channel Management training program provides a step-by-step process to develop and maintain effective channel partnerships. The program is designed to:

  • Increase productivity and revenue from channels
  • Increase the mindshare of your product or service
  • Create deeper relationships at all levels of the partner or channel
  • Transfer competency to the channel so they are as good as your own people
  • Differentiate your company via pro-active and strategic planning and modeling
  • Help direct sales force transition to channel model
  • Model successful sales approach to channels
  • Keep the competition out
  • Leverage channel relationships to maximize return on investment

The R.E.A.L. Sales Channel Management training program is customized to your specific requirements and the unique needs of your organization. Approximately 25% of the program is instruction, with the remaining time devoted to role play and application so your sales people can apply tactics immediately. Choose online, classroom, video or a blended delivery method.