Program Benefit 

In today's extremely competitive market, and slow economy, it is paramount for marketing and sales organizations to be able to differentiate its offering. One of the most effective ways of doing this is to translate your offerings into actual sales skills, knowledge and tools throughout the sales process. Unfortunately, this is rarely done, and is left to the salesperson to figure this out.

Product Marketing Managers need to be able to communicate this differentiation to prospects, customers and their sales organization.

In Product Focused Selling we will:

Translate your company's unique product and service capabilities into specific skills, knowledge and tools throughout your sales process, including:

• Aligning your solution with specific industry and departmental needs
• Defining the best industries and applications to sell to
• Development of Credibility and benefit statements while prospecting
• Specific questions to ask during meetings with prospects that plant seeds and establish criteria for your company
• Presenting your solution in a way that differentiates your offer and sets traps for the competition
• How to anticipate and respond to objections
• How to set traps for your competition