Improved Performance Group Team - Results-Based Development Programs

Improved Performance Group is a team of award winning professionals whose former sales and executive responsibilities underscore the company’s widespread industry focus including:  high tech,,  SaaS internet, telecommunications, software, hardware, and channel management.

Through precision Clientization™, IPG’s key charter is to create results-based development programs that specifically address the critical business issues for each client.  Every training module is designed to include course content, interactive group exercises, sample case studies based on actual client experience, and role play scenarios to ensure long-term application and retention of course materials.

Associates of Improved Performance Group are certified to facilitate IPG course content in a traditional classroom setting or through proven distance learning methodologies (e.g. teleconferencing, e-learning, application sharing, etc.).   In addition, IPG associates are trained to adapt their personal facilitation styles in response to group educational demands based on collective background experience and individual learning requirements.

Improved Performance Group continues to build upon its tradition in excellence providing integrated programs that bring each client’s sales, leadership, and customer service initiatives together to drive bottom-line results.

Tanya Chernova

Tanya Chernova is a former skincare industry executive, accomplished public speaker, author and frequent guest on radio and television whotanya chernova has worked with organizations in over 22 countries.

A commerce graduate and accomplished entrepreneur, she is business savvy and street smart. She understands how to help people be their best and what it takes to make business work. Her engaging presentations on strategic selling, channel management, leadership and powerful negotiation are timely, pertinent – and proven to have a direct impact on bottom line results.

Since 1989 Tanya has moved through the ranks as an award winning aesthetician, sales rep and national educator where she hired and trained staff, secured new clients, established product lines and drove sales.

In 1999, she joined an international manufacturer and distributor of skin care line in France and spent the next four years overseeing an international distribution network.

Most recently, Tanya was Vice-President of sales and marketing for an inventor, manufacturer and distributor of anti-aging skin care located in Canada – an organization she co-founded and built from the ground up. She created a winning product line and branding strategy to bring in $1 million in sales the first year.

While in this role, she was a live presenter on more than 50 shows on shopping channels in the United States, Canada, Australia, UK and Russia. She holds a consistent record of prime-time positioning and sold-out shows.

More than a dynamic leader, top producing sales executive and highly successful product innovator, Tanya is a people motivator. She’s built a reputation for consistently delivering down-to-earth content with a sense of urgency and – most importantly a focus on bottom line results. You’ll like her warm and engaging style. And you’ll get excited about the lessons she shares – lessons everyone can easily apply and quickly benefit from.


Cindy Kanegis

cindyFor over 20 years, Cindy Kanegis has been a consistent leader in Sales, Global Account Management and Training & Development. Throughout her career at IBM, ROLM and SIEMENS, Cindy received the highest honors for her in-depth knowledge of selling and her tremendous sales achievements. Year after year, she received IBM’s prestigious Golden Circle Award.

Cindy has also acted as an Executive Recruiter in the Technology Industry, specializing in Sales and Sales Leadership. She put her own expertise in sales to work with her Fortune 500 clients, skillfully helping them to find and hire outstanding talent, from executive sales leadership positions down through the sales ranks. As a result, Cindy has helped to build many highly successful sales organizations.

At IPG, Cindy translates her experience into dynamic, targeted workshops. She designs and facilitates a process that is rigorous, perceptive and is finely tuned to her client’s core issues. The results of Cindy’s workshops translate into more qualified pipeline activity, increased sales revenue, improved account penetration and exceptional long-term customer relationships. Cindy’s engaging, highly energetic, and motivational style, brings fresh energy, which inspires the participants to reach their greatest sales potential. She leads individuals and organizations from vision to action, and from action to success.

Cindy received a Bachelor’s degree in Business from Northeastern University in Boston MA is an active member of ASTD.


John Cabri

John Cabri is a seasoned executive with more than 20 years of exceeding aggressive goals in the financial services and high tech industries. During his career, John has successfully applied his sales skills to direct sales, channel sales and business development for such notable companies as Wells Fargo Bank, Banque Nationale de Paris, Silicon Graphics, and WebEx. He has had the good fortune of having been able to work with “C-Level” executives from an array of top-tier businesses on five continents, including; Microsoft, Disney, Apple, Coca Cola, Oracle, Intel, Morgan Stanley, Sony and China Telecom.

A keen strategist, John adheres to the principle of, “successful selling is the outcome of diligent planning and effective execution.” With this enduring foundation, he has consistently made his mark in sales by thoroughly understanding his prospect’s point-of-view, building relationships based on integrity, and delivering results to both his customers and his employers. He has carried quotas up to $25 million, and has been recognized for growing top line revenue more than 700%, while delivering bottom line growth of nearly 300% in a one-year period.

Now at IPG, John focuses his effort on the creation of a lasting source of competitive advantage through a skilled, confident, and professional sales team who have the tools, knowledge and experience to consistently add value and develop long-term, profitable customer relationships. His affable personality and interesting presentations will make it easy for your sales team to assimilate the material, so it can be implemented the next day.

In addition to his IPG efforts, John works with companies on innovative solutions to strategic issues facing sales and marketing organizations. In his spare time, he gives back to his community through several non-profit endeavors, including feeding the less fortunate, youth baseball and scouting.


Dennis Chambers

Dennis Chambers brings a dynamic interactive style to the teaching of business and technical writing. Building on a two-decade career in advertising agencies, from copywriter to creative director to partner, he involves participants in professional writing techniques that enhance a response from readers.

Keen on turning theory into practice for immediate implementation, Dennis provides a set of hard-working tools that guide participants into valuing the needs and interests of readers. This focus helps writers turn ideas into insights that drive contemporary business realities.

Dennis has applied his writing skills directly for such diverse clients as Procter & Gamble, AT&T, Michelin, Texize, and Homelite, for whom he has created national advertising campaigns. Organizations that have profited from his business and technical writing training include Ford, General Motors, the FBI, the National Guard, Xerox, EDS, and Computer Associates.

He is the author of Writing to Get Action, Thomson Publishing, and How to Write Business Plans and Proposals, Greenwood Publishing.

Dennis earned a Bachelor’s degree in English Literature from the University of Memphis and a Master’s degree from Boston University. He is published in the field of 18th Century English Literature.

Consistent with all the professional trainers at IPG, he leavens an intensity of focus with gentle humor that opens people up to learning faster and more effectively. He maintains an interest in local community theater and is working on a campaign to raise funds to refurbish Old South Church (the oldest church in continuous use in America), in his hometown of Newburyport, Massachusetts.



Martin Lucas

Marty 2Martin’s sense of humor, engaging personality and extensive knowledge make him an outstanding trainer and coach. A frequent writer on sales topics, Martin began his career in conferencing sales and quickly rose through the ranks to the head of sales for EMEA at BT Conferencing and later Managing Director at Lucas Solutions.

Martin’s success is demonstrated in the long list of sales awards he has received through the years including Account Manager of the Year, Sales Person of the Year, and Top Manager Awards.  He has developed several innovative sales programs and approaches that have helped propel the sales revenue for the companies where he worked.

Based in the UK, Martin writes and trains on a wide range of topics including Strategic Selling, Sales 2.0, Executive Training, L.E.E.D and more.



Paul Visokey

Paul is an expert in building and leading sales and marketing organizations in startup environments. Paul has experience in B to B and B to C markets, with specific experience selling to Fortune 500 enterprises and major telecom carriers. He has managed direct sales organizations and distributor networks via channel sales reps. Paul also has balanced his many years leading sales organizations with extensive experience as a marketing executive. His relevant experience has been gained while working for ROLM, an IBM Company, Octel Communications, Nuance Communications and InterBay Funding LLC.

Paul combines practical knowledge of selling solutions with a thorough technical understanding of the products and services he has sold. He takes advantage of his Electrical Engineering, Computer Science and MBA degrees to develop sales and marketing strategies that present an appropriate solution to a prospect’s needs. During his career with startup organizations with unique solutions he has developed a knack for imparting a focused approach to the business strategy and coached his sales teams for quick results.




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Whitney Siavelis brings 20 years of sales and business development leadership experience in the highly competitive technology and digital media industries, ranging from Fortune 100 companies to early-stage startups.

An early adopter, Whitney has always been at the forefront of technological innovation. She has a diverse background working for pioneering first-to-market companies where she honed her expertise in digital media and advertising, Enterprise software, B2B, B2C, and mobile.

Recognized with numerous awards for revenue generation and leadership, Whitney is highly regarded for her consistency in exceeding performance goals, working for leading telecommunication providers MCI and Sprint and partnering with global brands such as MasterCard International, Cisco and eBay.

Whitney currently owns and operates a Leadership Coaching and Consulting company, utilizing her extensive background to create customized programs including Workshop Development, Facilitation and Training services for leadership, sales performance, sales process, pre and post sales support, and channel management.

Her engaging personality and passionate, motivational approach provides her clients with the knowledge, tools and confidence to maximize their success and deliver results. As a featured speaker and panelist, Whitney creates an impactful environment by her innate ability to connect with people individually, no matter the audience size.

A devoted philanthropist, she holds mentor and advisory positions with various women’s and children’s organizations including AWARE, The Child HELP Partnership and Women Unlimited, Inc.




Colin Smith

Colin Smith, Launchpod





Colin is a digital media sales veteran of 14 years and founder of LaunchPod, a digital consultancy working closely with early stage start-ups and aiding large media organisations take full advantage of the digital opportunity.

Selling media since the early 90's in Magazines (Independent and IPC) & National Press (Telegraph), and moving to Digital Media in it’s earliest stages means that Colin can draw on a deep understanding of the medium, how it is bought and sold, and where it fits in the broader media landscape. In a career that has included Director-level roles for LinkedIn, Yahoo!, Aol. &, Colin has led sales of Social, Video, Mobile, Portal, Behavioural, Performance Network, Premium Network, Search and Ad technology across B2B & B2C, in both start-up and enterprise organisations.  

He has also been a regular contributor to IAB councils, a conference speaker, and is extensively networked.